A New Brand for a New Chapter, DDLS Rebrands to Lumify Group
By Chloe Villanueva | December 13, 2022
The leading providers of information and communications technology training in Australasia just got better and brighter! And we will all be united under one brand.
Following a lengthy planning period, DDLS Group decided to refresh its brand. From the 13th of December, the Group will be known as Lumify Group. As part of DDLS Group, DDLS People is rebranding to Lumify People.
Over the past 30 years, DDLS has significantly expanded its services into new industries and regions. This expansion includes:
The launch of the partnership with our online learning company, The Australian Institute of ICT (AIICT)
The acquisition of New Zealand’s largest Information Technology (IT) training provider Auldhouse
The opening of our DDLS Philippines campus
The growth of our business consultancy arm DDLS People
The recent acquisition of Australia’s largest Microsoft end-user Apps training provider, Nexacu
All these have resulted in several siloed brands, and we feel that now is the right time to consolidate all this growth under one roof -- the Lumify Group.
What does Lumify mean?
Lumify comes from the verb {lu-mi-fy}, which means to ‘illuminate and enlighten through learning’ - with ‘Lum’ meaning bright and clear, and ‘Ify’ meaning to cause to become.
We selected this to reflect our extensive IT training experience, our belief in the transformative power of learning, and our commitment to the success and happiness of our students, customers, and staff. It also represents an exciting milestone for the organisation as we leverage our network to provide best-in-class learning experiences for all customers.
Introducing the Lumify Group (Learn, Work, People, Nexacu)
Smarter, better, further, brighter -- Lumify Group is the new overarching brand name for DDLS and its partner brands, bringing together all its different training foci and services under one roof.
Lumify Group is now the parent of Lumify Learn (coming soon), Lumify Work, Lumify People and Nexacu (Powered by Lumify). The new brand reflects over 30 years' experience with training in the IT and related markets, tailoring programs to suit customers’ needs, including bespoke in-house developed courses.
Lumify Group (Learn, Work, People, Nexacu) is Australasia’s most extensive corporate IT, process and cybersecurity training provider. The Group offers extensive training options tailored to an organisation’s needs – from vendor-certified courses to customised training.
The new structure has Lumify Group as the overarching brand, with Lumify Learn, Lumify Work and Lumify People replacing the former individual brands. A new logo brings it all together to reflect the relationships between each subgroup. Nexacu will continue to operate as Nexacu, Powered by Lumify.
Lumify Learn
Watch out for the launch of Lumify Learn in 2023. It will provide quality, self-paced, vendor-certified Information Communications Technology (ICT) training, leveraging 30 years of experience, skills and knowledge accumulated as leaders in this industry from being part of the Lumify Group.
Lumify Learn will allow students to study their way, from anywhere, at any time, with industry-recognised courses and qualifications to let them hit the ground running on graduation.
Lumify Work
Lumify Work provides customised training made flexible and cost-effective. These options allow organisations to train as many or as few employees as they need, using highly qualified cross-vendor certified instructors with technical expertise, proficiency, and extensive hands-on experience.
Lumify Work trainers stay updated with emerging technologies, applications, frameworks, and methodologies. The same technical instructors that our students love, are consistently rated above industry standards in student evaluations.
Lumify Work is the most awarded training partner in Australia and New Zealand of Microsoft, and the Partner of choice for Amazon Web Services (AWS), Google, Citrix, Cisco, CompTIA, ITIL, Red Hat, VMware and more.
Lumify People
Change starts from within. Lumify People utilises 20 years-experience to provide its clients with expert strategic and advisory services; customised learning and development to meet all need; Logistics and Supply Chain expertise; and Program and Project Management services covering budgets, communication and risk management.
Lumify People has a long successful history of providing these services with the Australian Department of Defence and other key Government organisations and corporations.
What does this mean for our ICT Training services?
The short answer is 'just the new brand name.’ But you can expect much more; you can access resources from various parts of the organisation. Here are some answers to frequently asked questions regarding our brand refresh.
Do I need to add Lumify as a new vendor?
No. We’ll continue to trade as DDLS Australia Pty Limited, however we’ll have new trading names of Lumify Work, Lumify People and Lumify Group. Invoices will appear under the company name DDLS Australia Pty Limited (ABN. 55 133 222 241).
Will the new Lumify brand change DDLS's organisational objectives?
The organisation’s objectives to enable people to thrive in the digital landscape of tomorrow will not change with the new name. However, in launching the new brand we hope to further drive awareness of and provide customers with access to the broader Lumify offering.
What does the brand change mean for public sector and Defence customers?
If you are one of our public sector and Defence customers, you will not see a change in how we deliver. The relationships you have with the DDLS business will continue under the new Lumify People brand.
Our Lumify People team will contact you to share insights about the changes and to answer any questions.
What does the change mean for partner organisations?
Lumify Group (Learn, Work, People) partners with world-class companies to help organisations and individuals remain up to date with new processes, technology, and platforms to reduce risk and enable efficient business practices.
The new name and branding will not change the relationships that exist with current partners in the delivery of high-quality training to their customers. In many instances, training is delivered with content from partners (for example, Microsoft) with a Lumify Trainer running the session.
Our product teams will reach out to partner organisations to inform them about the changes and answer any questions they may have.
What does the new brand mean for all staff?
In terms of operations, it will be business as usual with little change to how our teams function daily.
We consulted with staff months before the launch to ensure a smooth transition. We wanted to ensure our people leaders understood the changes we were making and that they could support their teams and customers in navigating the shift.
Staffing levels will not change due to the rebranding process.
Let's go next level with Lumify
One brand, no siloes, ten campuses in Australasia and the many consultants you love, packaged with digital products available across the board. We look forward to continuing to collaborate with you in the next phase of our ICT training journey as Lumify Group.
For more information on the DDLS brand refresh to Lumify Group and the DDLS People rebrand to Lumify People, contact our team at [email protected] or fill in the form on this page https://www.lumifypeople.com.au/contact-us/.